Marketing Management Online Platform

Marketing Management online and at your own pace: a written summary of each reading, and multiple-choice practice questions for each of them.

• Summaries: Weeks 1 and 2, more follow.
• Practice Questions: Multiple choice, for each reading.
• Explanations: Every answer explained in two or three sentences.
• Online, whenever you want: No videos, no slides, no live sessions.

• 💻 Online, in your Success Formula account
• ✅ Covered by our “satisfied or reimbursed” policy

• Aaker (1997) – Dimensions of Brand Personality
• Opening Lecture (2026)

• Keller (2013) – Strategic Brand Management, pp. 29–48
• Ipsos Global Trends 2026
• Kapferer (2008) – The New Strategic Brand Management, pp. 9–29
• Meta (2026) – Introducing Ray-Ban Meta Audio and More AI Glasses Styles

• Kapferer (2008) – The New Strategic Brand Management, pp. 171–199
• Geuens et al. (2009) – A New Measure of Brand Personality
• Interbrand – Global Brands
• The Coca-Cola Company (2026) – Coca-Cola Sharpens Its Identity Under One Bold Visual System
• Bajaj & Bond (2017) – Beyond Beauty: Design Symmetry and Brand Personality
• Luffarelli et al. (2019a) – A Study of 597 Logos Shows Which Kind Is Most Effective
• Techawachirakul et al. (2023) – Influencing Brand Personality with Sonic Logos
• Dezeen (2026) – Instagram Redesigns Its Wordmark for the First Time in a Decade