Global Business Online Platform

Global Business online and at your own pace: a short written summary of each section of the book and of each case, and multiple-choice practice questions for each of them.

• Summaries: Weeks 1 to 4, Week 5 follows.
• Practice Questions: Multiple choice, for each section.
• Explanations: Every answer explained in two or three sentences.
• Online, whenever you want: No videos, no slides, no live sessions.

• 💻 Online, in your Success Formula account
• ✅ Covered by our “satisfied or reimbursed” policy

• Chapter 1 – Globalizing Business
  • European and global business
  • Why study international business?
  • A unified framework
  • Understanding globalization
  • A glance at the global economy
  • Debates and extensions
  • Implications for practice
• Video case: Dani Rodrik, Globalisation: the trade-offs
  • Video case: Dani Rodrik, Globalisation: the trade-offs

• Chapter 4 – Firm Resources: Competitiveness and Growth
  • Identifying resources
  • Appraising resources: the VRIO framework
  • Appraising resources: benchmarking
  • The scope of a firm's resources
  • Debates and extensions
  • Implications for practice
• Chapter 10 – Responsible Business
  • Stakeholders of the firm
  • Responsible business in the global economy
  • Institutions, stakeholders and responsible business
  • Debates and extensions
  • Implications for practice
• Closing case: Lego's secrets
  • Closing case: Lego's secrets
• Video case: Lego, Soren Torp Laursen on the turnaround (Bloomberg)
  • Video case: Lego, Soren Torp Laursen on the turnaround (Bloomberg)
• Chapter 2 – Formal Institutions: Political, Economic and Legal Systems
  • An institution-based view of international business
  • Political systems
  • Economic systems
  • Legal systems
  • Debates and extensions
  • Implications for practice
• Chapter 3 – Informal Institutions: Analyzing Culture
  • Culture
  • Cultural diversity and openness
  • National cultural differences
  • Debates and extensions
  • Implications for practice
• Closing case: Carlsberg faces political risk in Russia
  • Closing case: Carlsberg faces political risk in Russia
• Video case: Douglass North on formal and informal institutions
  • Video case: Douglass North on formal and informal institutions
• Video case: James Robinson on institutions, democracy and economic development
  • Video case: James Robinson on institutions, democracy and economic development

• Chapter 5 – Trading Internationally
  • What is international trade?
  • Theories of international trade
  • National institutions and barriers to trade
  • Debates and extensions
  • Implications for practice
• Chapter 6 – Investing Abroad Directly
  • The FDI vocabulary
  • Ownership advantages
  • Location advantages
  • Internalization advantages
  • Benefits and costs of FDI
  • National institutions and FDI
  • Debates and extensions
  • Implications for practice
• Integrative case 11: Telenor tackles political upheaval in Myanmar
  • Integrative case 11: Telenor tackles political upheaval in Myanmar
• Chapter 8 – European Integration
  • Overcoming divisions
  • The EU as institutional framework for business
  • The euro as a common currency
  • Debates and extensions
  • Implications for practice
• Chapter 9 – Global Integration and Multilateral Organizations
  • The multilateral trade system
  • Regional and bilateral economic integration
  • The multilateral monetary system
  • Debates and extensions
  • Implications for practice
• Opening case Ch 8: Brexit and the disappearing free trade
  • Opening case Ch 8: Brexit and the disappearing free trade
• Integrative case 6: Negotiating Brexit
  • Integrative case 6: Negotiating Brexit

• Chapter 11 – Starting International Business
  • Buying and selling abroad
  • Resources and internationalization
  • Institutions and internationalization
  • Debates and extensions
  • Implications for practice
• Chapter 12 – Foreign Entry Strategies
  • Strategic objectives of establishing foreign subsidiaries (why enter)
  • Where to enter?
  • When to enter?
  • How to enter?
  • Institutions and foreign entry strategies
  • Debates and extensions
  • Implications for practice
• Closing case Ch 12: Amazon enters India
  • Closing case Ch 12: Amazon enters India
• Chapter 13 – Competitive Dynamics
  • Dynamics of competition
  • Competition and collusion
  • Institutions governing competition
  • Resources influencing competition
  • Debates and extensions
  • Implications for practice
• Chapter 14 – Global Growth Strategies: Partnerships and Acquisitions
  • Competitive advantages of the global firm
  • Organic growth and partnerships
  • Growth by acquisitions
  • Institutions governing acquisitions
  • Resource-based perspectives on acquisitions
  • Debates and extensions
  • Implications for practice
• EU Commission collusion case: Articles 101 and 102
  • EU Commission collusion case: Articles 101 and 102